ILO - BetterWork Web Design and Search Engine Optimization
Better Work Website
- Client
- ILO
- When
- 4 years
- Team
- 3 people
- Services
- App development
- Technologies
- WordPress
- Industry
- Labour Rights
- SDGs
- 8. Decent work and economic growth, 9. Industry, innovation and infrastructure
- Client website
- ilo.org
The client
Better Work is a joint collaboration between the United Nation’s International Labour Organization (ILO) and the International Finance Corporation (IFC) to improve working conditions and respect of labour rights for workers in the garment industry, and boost the competitiveness of apparel businesses.
According to Better Work sixty million workers across the developing world rely on the garment industry as their main income and their first entry into the job market. Factories are a valuable source of jobs and can help improve livelihoods of workers and their families, but poor working conditions remain issue still in many countries.
The project
Better Work was seeking to make deep changes in their website in order to increase its capacity to attract users and bring awareness about the programme. The website is an important tool for the organization to distribute key work documents for companies, workers and institutions regarding workers rights, security measures and more, and it is the main channel to distribute news about the programme, such as new partnerships, new adhesions by brands and factories.
While the general design of the website was already polished and aligned with the brand the Better Work asked us to improve the adaptation to mobile devices and add functionalities. Relief Applications also conducted a complete technical SEO study of the page, detecting opportunities in titles, outbound link and a strategic use of keywords.
The challenge
- Add functionalities
- Enhance navigation
- Improve SEO
What we did
- New mail configuration and new calendar features
- New menu for mobile devices and changes in the design
- SEO analysis and technical optimisation
Relief Applications has been reliable and responsive in providing us with website support for over five years. They have guided us in building, troubleshooting, and measuring the performance of the site, much to the benefit of our organization’s reach and efficacy.
